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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at www.VITOsalestraining.com in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Sep 22, 2020

Speaking the same way with any 'C' Suite Executive is a sure-fire recipe for disaster. In fact, I have proven over the past thirty years that there is indeed the need to speak four very different languages. With this concept and you'll be well on your way to living in a place that I call Sales Heaven!

 

As You Know...
VITO, the Very Important Top Officer, is the APPROVER of your sale ... the person with the ultimate veto power. They're "BIG PICTURE" people and they like to speak the language of BENEFITS, or the results they will get from investing in your products, services, or solutions as it pertains to their shareholder value and the overall economics of the organization. In other words, their Top, Middle, and Bottom Lines. Remember, whenever you speak to VITO, speak in terms of BENEFITS.

DECISION MAKERS...
In VITO's organization, Decision Makers turn VITO'S vision into reality -- so, they're constantly on the lookout for the ADVANTAGES of one salesperson's solution over the other's. Whenever you're speaking with Decision Makers, always speak in terms of how your product, service, or solution is tailored and delivered to give the Decision Makers the edge in getting the job done ahead of time and under budget!