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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Apr 1, 2019


Mar 25, 2019

Now that you've got VITO's attention...this is how you keep it! 

Mar 18, 2019

Here's what you'll need to get started!

Feb 18, 2019

Definition of 'hard dollar value' - Easy to see and measure, articulated using numbers/percentages. 

When you say millions it's not definite enough for a VITO. That could mean 2 million or 435 million and that's a BIG difference. They need numbers to grab a hold of a little bit.