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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Mar 16, 2021

Critical collaboration tools every salesperson needs to effectively communicate with prospects, customers, and team members.

Tony Parinello, author and creator of Selling to VITO interviewed Michael Gelb and connects his book to the Selling to VITO process.  Tune in to hear more. 

Jul 28, 2020

Follow Dr Tony's advice....then figure out what you want to buy with your largest commission check!!!!

Tony Parinello interviews Dr. Tony Alessandra during this interview. Find out what the Platinum Rule is and how you can use it to your benefit!

Dr. Tony Alessandra helps companies turn prospects into promoters. His...

Jul 9, 2020

Improve your listening skills using Professor Bommelje's proven process!

It’s estimated that the majority of adults do not have any formal listening education. Yet, the average person misunderstands, ignores, or forgets at least 75% of what they listen to. ‘Listening’ is definitely not the same thing as...

Jun 30, 2020

Finally, a concise and complete process that guides you to golden referrals!

You face four hurdles to gaining new clients: finding enough of the right prospects, getting their attention, making the sale, and multiplying your clients through referrals.


While referrals are important, they're not the endgame. Beyond...