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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Mar 16, 2020

There's one single, burning question, “What, exactly, do you want me to say to VITO?”

One of the rules of selling is that selling to VITO is a contact sport. The Selling to VITO system emphasizes direct, voice-to-voice, person-to-person contact with VITO. So, naturally, you’re looking for one thing and one thing...

Mar 2, 2020

Your Ending Question will invite VITO to take the next step and explore your ideas further, or you could ask about VITO’s specific business interests.

Here’s what you don’t want to ask or do:

Do not ask for an appointment.

Do not ask for a purchasing decision.

Do not ask an obvious question in an attempt to...