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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Mar 25, 2019

Now that you've got VITO's attention...this is how you keep it! 

Mar 21, 2019

Before you pick up the phone to call VITO,you must master a few simple facts about Receptionist Gatekeepers.   Listen to this chapter to find out what they are. 

Then VITO's Personal Assistant, who I call 'Tommie', there's a list of 'General Rules of Engagement' that are a must know and follow. 

Mar 18, 2019

Here's what you'll need to get started!

Mar 15, 2019

Before we actually get to deliver that monologue, we may need to navigate three significant potential obstacles.  They are:

  1. A Receptionist Gatekeeper
  2. One or more of VITO's personal assistants (very different from the Receptionist Gatekeeper, as we shall see)
  3. The possibility of getting stymied by voice mail

With all of...