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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Jul 12, 2019

Second Contact - Getting the second appointment with VITO is alot like dating.  Whatever happens (or doesn't) before, during, and after your first date is going ot have a serious impact on your chances for getting the second date!  What you're about to learn will up your chances of getting that all import 'second date'...

Jun 28, 2019

When it comes to dealing with shunts at this stage of the process, there are really only two varieties: those athat come from Tommie and those that come from VITO.  In handling both, remember a principle I've shared with you in an earlier chapter.  It's one of those most important of all the VITO rules, and it amounts...

Jun 21, 2019

Pay dirt (n) : Any source of success or wealth; a fortuneate discovery or profitable venture -

Okay, you're ready!  You sent your letter to VITO. It's exactly the time you said you would call VITO.  You've got some butterflies in your stomach. You know what?  That's good. You need some energy and some...

Jun 14, 2019

Okay, VITO isn't in; Tommie isn't in' you get dumped into VITO's voice mail.  What do you do?

Before I answer that question, let me ask you: What has your experience been with leaving voic email messages?  In other words, how high is leaving voice mail messages on your list of things you'd like to be doing as par tof...

Apr 1, 2019