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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Oct 29, 2018

The difference between getting the sale and losing the sale has much, much more to do with how you sell than what you sell...listen and you find out what I mean.


The Gist -   Way back in time during the 1960's David Merrell, who was a behavioral scientist, and another group of behavioral scientists decided to...

Oct 26, 2018

When it comes to success in sales, the name of the game is SELLING TO VITO, and the very first thing you will be selling use your own Equal Business Stature.

You should know right now that everything you will be implementing from this point forward is predicted on the idea that you and VITO are functional equals. I am...

Oct 25, 2018

Lots of salespeople get this far in the program and think, "This all sounds great, Tony, but I still have one burning question:  What exactly do you want me to say to VITO?"

These good folks know that selling to VITO is a contact sport, and they know that I'm eventually going to ask them to reach out to VITO.  They've...

This just makes sense....

Oct 24, 2018

Most salespeople want to ask for an appointment so THEY can TELL their prospects all about THEIR product/service/solution. 

Instead, talk with Presidents, CEOs, and Owners about HOW your product/service/solution can BENEFIT their company and they just may ASK for the appointment. 

Testimonial Tuesday

Oct 23, 2018

Got a testimonial you want to share?  

Send it to us at