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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Aug 24, 2018

When it comes to making tough decisions how do you best position your strongest traits and characteristics?

What's the best way to compensate for any weakness you may have?

Coach Steve shows us the way!


Coach Steve Dailey -

Tony Parinello, Selling to VITO -

Aug 17, 2018

Success in sales, like success in any other field, is the result of preparation, hard work and a process you can's not at all complicated it just requires guidance from someone who has 'been there and done that'...


ABOUT THE BOOK - There has never been a sales book that gives you one-on-one, personal...

Aug 16, 2018

There has never been a sales book that gives you one-on-one, personal help to catapult your sales career and your personal income to a level that will surprise you and shock your sales manager!

You'll stop:

  • wasting your precious selling time with 'non-decision' makers
  • getting any rejection whatsoever from...

Aug 13, 2018

If you want to supercharge each sales call then learn how to effectively speak the four very different languages of sales!


Benefits, Advantages, Features & Functions...learn the lingo...make the sale!


Want to lear more from Tony Parinello?


Aug 6, 2018

GIST - VITOs have big egos, power, control and authority.  It's very important to them. They are brief, direct and to the point.  They are competitive and self-assured, keen and knowledgable in the field they are operating in.  They are inquiestive.  They are competitive which means they love to win and hate to...