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Welcome to VITO Selling!  Tony Parinello here, your guide, to reaching Presidents, CEOs, Owners and 'C' Suite Executives.   You CAN sell to VITO (those important titles previously mentioned) and you CAN cut your sales cycle in half by doing so.  You just need to the right words to say, quesitons to ask, and the people in VITO's organization to align yourself with. 

You can find me at in VITO University. It's there that we can work together 1-on-1 to tailor YOUR VITO speak.

Dec 17, 2018

If you avoid everything you hear on this sales tip you'll CRUSH YOUR QUOTA!

Dec 10, 2018

With my help you'll be calling on the 'C' Suite FIRST! Trust me this works like a charm!

Dec 7, 2018

I hold this truth to be self-evident:  No matter what you sell, there is no higher-margin business than repeat business from your existing customers.

Why? Because add-on business doesn't have the high cost of acquisition that new business from a prospect has.  in other words, the cost of sales associated with your...

Dec 6, 2018

If there's one thing VITOs all around the world agree on, it's that their time is too valuable to waste. 

I've been selling to VITO for the past three decades, and at times, I have thought the world's VITOs must surely have been trained by the same "executive coach" on how to let everyone know how precious time is to...

Dec 3, 2018

Go ahead make the 'brave call' I'll help you do it!